A think tank for digital innovation

Not doing really good luxury firms should have realized that a certain “ingredient” was still missing for a better “recipe”. Everyone was now focusing on one aim: how to acquire customer’s attention?

Let’s go online?! This is a really important “tool” for the companies’ success! But still the ranking of big and known luxury companies needed a lot of improvements! Companies should put in mind that digital IQ enclosing (the effectiveness of the brand site, a visible marketing effort, an evident visibility on search engines, a brand presence on social networks and mobile applications dedicated to the brand) leads to a certain growth.

On one hand, we can see that digital plays a crucial role leading the brand to a certain and sure success as the graphic shows the comparison between 2009 and 2010 and the way to success of brands that were concentrating essentially on digital.

We should make it clear that Luxury and travel industry both knew that the motor of an excellent ROI will surely be the famous Emailing.

On another hand we need also to put in mind that digital IQ conducts to traffic growth.

Travel industry understood this long time ago and knew that the digital will have a positive effect on the growth of the business, but what about luxury industry?

It is only recently that luxury industry discovers the good impact of the E-commerce world and how social media can be positive to the brand itself and its popularity.

Accordingly, companies (luxury ones as well) are becoming more and more aware of what the customer is seeking for and are “following” him more closer via their presence on “the” most popular social media Facebook!

Let’s not forget the iPhone and iPad applications that are being more and more developed by luxury brands and the success story signed Gucci. But companies’ need to pay attention on avoiding technical problems (downloads) users can usually encounter.