Louvre Hotels Group Online STRATEGY

After 6 months of internship in the e-commerce department of the Louvre Hotels Group in France I will be talking about this hotel’s group online strategy in general.

Louvre Hotels Group continues to weave its online web, with launch of a new website for Golden Tulip

A redesign of its corporate site and brand sites for Kyriad, Campanile and Première Classe, Louvre Hotels Group (number-eight worldwide in the hospitality sector) goes ahead with its digital development strategy under its constant question to meet its customersʼexpectation.

“Websites have taken on a crucially important showcase function, especially in the tourism and hospitality sector. With this new site weʼre offering our international customers a fresh online destination that gives them a taste of  the  quality  they  can  expect,  along  with  details  on  each 

specific establishment,” explains marketing director Raphaëlle Begue.

Efficient online exposure is really important in today's hospitality business.The image we need to keep in the eye of the customer is an image of an innovative, dynamic and international group.

Golden Tulip Websites are as well modern, attractive and responding to customer expectations, meeting the demands of an international clientele with content in nine languages and individual sections for each of the three brands. It also gives easy access to information on close to 200 hotels in 40 countries worldwide.