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mercredi 30 novembre 2011
lundi 28 novembre 2011
dimanche 27 novembre 2011
Fashion~~
In this arcticle I will be talking about the opening of a new
store in Asia of the Lebanese designer Elie
Saab. During the
third week of January 2012, Elie Saab will open its first store in Asia in Hong
Kong’s
prestigious Landmark Mall in the central district. The new
Elie Saab boutique will reinforce the
presence of the
brand in Asia and will be targeting a locale and international clientele.
The new store will be
integrating a new design concept concerning the
lightening , the fixtures…. The touch of
fusion simplicity,luxury and
modernism: a
reflection of Elie Saab Signature!
I wanted to share this Short article with
You because I am Elie Saab’s
Biggest fan and
I really like his
WORK!
mercredi 23 novembre 2011
mardi 22 novembre 2011
Louvre Hotels Group Online STRATEGY
Louvre Hotels Group continues to weave its online web, with launch of a new website for Golden Tulip
A redesign of its corporate site and brand sites for Kyriad, Campanile and Première Classe, Louvre Hotels Group (number-eight worldwide in the hospitality sector) goes ahead with its digital development strategy under its constant question to meet its customersʼexpectation.
“Websites have taken on a crucially important showcase function, especially in the tourism and hospitality sector. With this new site weʼre offering our international customers a fresh online destination that gives them a taste of the quality they can expect, along with details on each
specific establishment,” explains marketing director Raphaëlle Begue.
Efficient online exposure is really important in today's hospitality business.The image we need to keep in the eye of the customer is an image of an innovative, dynamic and international group.
Golden Tulip Websites are as well modern, attractive and responding to customer expectations, meeting the demands of an international clientele with content in nine languages and individual sections for each of the three brands. It also gives easy access to information on close to 200 hotels in 40 countries worldwide.
A think tank for digital innovation
Not doing really good luxury firms should have realized that a
certain “ingredient” was still missing for a better “recipe”. Everyone was now
focusing on one aim: how to acquire customer’s attention?
Let’s go online?! This is a really important “tool” for the
companies’ success! But still the ranking of big and known luxury companies
needed a lot of improvements! Companies should put in mind that digital IQ
enclosing (the effectiveness of the brand site, a visible marketing effort, an
evident visibility on search engines, a brand presence on social networks and
mobile applications dedicated to the brand) leads to a certain growth.
On one hand, we can see that digital plays a crucial role leading
the brand to a certain and sure success as the graphic shows the comparison
between 2009 and 2010 and the way to success of brands that were concentrating
essentially on digital.
We should make it clear that Luxury and travel industry both knew
that the motor of an excellent ROI will surely be the famous Emailing.
On another hand we need also to put in mind that digital IQ
conducts to traffic growth.
Travel industry understood this long time ago and knew that the digital
will have a positive effect on the growth of the business, but what about
luxury industry?
It is only recently that luxury industry discovers the good impact
of the E-commerce world and how social media can be positive to the brand
itself and its popularity.
Accordingly, companies (luxury ones as well) are becoming more and
more aware of what the customer is seeking for and are “following” him more
closer via their presence on “the” most popular social media Facebook!
Let’s not forget the iPhone and iPad applications that are being
more and more developed by luxury brands and the success story signed Gucci.
But companies’ need to pay attention on avoiding technical problems (downloads)
users can usually encounter.
lundi 21 novembre 2011
The Room of the Future
A new experience in the hotel room of the future.
Created
and brought to life by Novotel and Microsoft the room of the future encloses
the best of what new technology can offer. The new Accor’s considered aim is to
become the global target in hotels and modernize the customer experience.
Novotel will be
then offering a new redefined type of room with a importance based on the use of
space and adding the best of technologies and amenities.
"We wanted to reinvent the hotel
room experience by harmoniously melding design and new digital
technologies," explains
Grégoire Champetier Global Chief Marketing Officer. "It's crucial to take our customers'
changing habits and expectations into account. In particular, this means
re-thinking our rooms in digital terms. »
Guests can try out this innovative, yet perfectly realistic experience
in the pilot room for the next three months. All of the equipment is fully
functional and could be deployed throughout the Novotel network in the near
future.
Microsoft redesigned the rooms adding the Xbox 360 console and the
Kinect sensor, which uses body gesture and voice recognition to control games
and entertainment. This partnership between Novotel and Microsoft is the
logical next step in a relationship that began four years ago.
"In the era of technological
convergence, Microsoft is as always front and center," says Eric Boustouller, CEO of
Microsoft France. "In our partnership with Novotel, we
are taking this innovative room concept to a higher level with our best
technologies.
This new-generation room is an invitation
to discover the latest advances in consumer technologies in a creative universe
with a unique design. »
A unique atmosphere will be specially designed for the customer to put a
certain barrier between the outside world and a unique environment with the
interactive technology the room is offering. As Marcelo Joulia explains they
wanted to create something fresh with lots of imagination and very surprising.
Room 3120, the
room of the future will open to the public on November 14, 2011 at the Novotel
Vaugirard Montparnasse. Reservations will be taken for a period of three
months. Designed to accommodate up to four guests (two adults and two children
under 16); the room will be offered at 199 Euros a night from November 14, 2011
to February 14, 2012.
vendredi 18 novembre 2011
jeudi 17 novembre 2011
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