Multiple Niche Portals? Yes/No? Why?

Niche portals

View more presentations from zoeimb

OTA's V/S Hotels...

The Relationship between OTA's and Hotels

View more presentations from achahwan

Fashion~~

In this arcticle I will be talking about the opening of a new store in Asia of the Lebanese designer Elie  

   Saab. During the third week of January 2012, Elie Saab will open its first store in Asia in Hong Kong’s

prestigious Landmark Mall in the central district. The new Elie Saab boutique will reinforce the

   presence of the brand in Asia and will be targeting a locale and international clientele.

                       The new store  will be integrating a new design concept concerning  the

                            lightening , the fixtures…. The touch of fusion simplicity,luxury and

 modernism: a reflection of Elie Saab Signature!

I wanted to share this Short article with

You because I am Elie Saab’s

Biggest fan and

I really like his

WORK!

Dorchester Collection Digital IQ Analysis

Dorchester Collection Digital IQ Analysis

View more presentations from achahwan

Louvre Hotels Group Online STRATEGY

After 6 months of internship in the e-commerce department of the Louvre Hotels Group in France I will be talking about this hotel’s group online strategy in general.

Louvre Hotels Group continues to weave its online web, with launch of a new website for Golden Tulip

A redesign of its corporate site and brand sites for Kyriad, Campanile and Première Classe, Louvre Hotels Group (number-eight worldwide in the hospitality sector) goes ahead with its digital development strategy under its constant question to meet its customersʼexpectation.

“Websites have taken on a crucially important showcase function, especially in the tourism and hospitality sector. With this new site weʼre offering our international customers a fresh online destination that gives them a taste of  the  quality  they  can  expect,  along  with  details  on  each 

specific establishment,” explains marketing director Raphaëlle Begue.

Efficient online exposure is really important in today's hospitality business.The image we need to keep in the eye of the customer is an image of an innovative, dynamic and international group.

Golden Tulip Websites are as well modern, attractive and responding to customer expectations, meeting the demands of an international clientele with content in nine languages and individual sections for each of the three brands. It also gives easy access to information on close to 200 hotels in 40 countries worldwide.

Th!s Is LeBaNon~~

A think tank for digital innovation

Not doing really good luxury firms should have realized that a certain “ingredient” was still missing for a better “recipe”. Everyone was now focusing on one aim: how to acquire customer’s attention?

Let’s go online?! This is a really important “tool” for the companies’ success! But still the ranking of big and known luxury companies needed a lot of improvements! Companies should put in mind that digital IQ enclosing (the effectiveness of the brand site, a visible marketing effort, an evident visibility on search engines, a brand presence on social networks and mobile applications dedicated to the brand) leads to a certain growth.

On one hand, we can see that digital plays a crucial role leading the brand to a certain and sure success as the graphic shows the comparison between 2009 and 2010 and the way to success of brands that were concentrating essentially on digital.

We should make it clear that Luxury and travel industry both knew that the motor of an excellent ROI will surely be the famous Emailing.

On another hand we need also to put in mind that digital IQ conducts to traffic growth.

Travel industry understood this long time ago and knew that the digital will have a positive effect on the growth of the business, but what about luxury industry?

It is only recently that luxury industry discovers the good impact of the E-commerce world and how social media can be positive to the brand itself and its popularity.

Accordingly, companies (luxury ones as well) are becoming more and more aware of what the customer is seeking for and are “following” him more closer via their presence on “the” most popular social media Facebook!

Let’s not forget the iPhone and iPad applications that are being more and more developed by luxury brands and the success story signed Gucci. But companies’ need to pay attention on avoiding technical problems (downloads) users can usually encounter.