samedi 5 mai 2012
mercredi 14 mars 2012
lundi 13 février 2012
vendredi 3 février 2012
mardi 17 janvier 2012
GUCCI DiGiTal StRaTeGy~
Italian fashion house Gucci maintains digital domination and comes 4th of the digital ranking. First of all, I got impressed by the high quality of their website: it is accessible, well designed, innovative and elegant with good clarity.
Gucci is upping its social media presence using Condé Nast’s new Social Sidekick, an interactive Web tool that allows brands to update news and content from their digital platforms in real time (see story).
Another important point is that Gucci received the high ranking due to its shoppable video (see story) and recent Tumblr launch (see story). Finally Gucci has as well an i Phone and i Pad App.
vendredi 13 janvier 2012
mardi 13 décembre 2011
Campanile 2011 Ad...
I really like this Ad for the Campanile one of the Louvre Hotels brand.
I hope you will like it!!
I hope you will like it!!
Mobile ApP~~
While searching on the Apple store, a mobile app really caught my attention. The iPhone Will be working as a remote and will allow you controlling your lights , the security system the audio, video...& Much more interesting things. I am introducing you the Control4 MyHome App.
How Does it work? Check IT OUT & Enjoy!!!
mercredi 7 décembre 2011
Current level
I think that I am in both descriptive and analytic levels. I am looking forward to become more insightful to have better relevant information and examples with a vision into the future of the subject we are discussing about. Since the first class I think that I progressed and I am still learning new things.
mardi 6 décembre 2011
vendredi 2 décembre 2011
jeudi 1 décembre 2011
mercredi 30 novembre 2011
lundi 28 novembre 2011
dimanche 27 novembre 2011
Fashion~~
In this arcticle I will be talking about the opening of a new
store in Asia of the Lebanese designer Elie
Saab. During the
third week of January 2012, Elie Saab will open its first store in Asia in Hong
Kong’s
prestigious Landmark Mall in the central district. The new
Elie Saab boutique will reinforce the
presence of the
brand in Asia and will be targeting a locale and international clientele.
The new store will be
integrating a new design concept concerning the
lightening , the fixtures…. The touch of
fusion simplicity,luxury and
modernism: a
reflection of Elie Saab Signature!
I wanted to share this Short article with
You because I am Elie Saab’s
Biggest fan and
I really like his
WORK!
mercredi 23 novembre 2011
mardi 22 novembre 2011
Louvre Hotels Group Online STRATEGY
Louvre Hotels Group continues to weave its online web, with launch of a new website for Golden Tulip
A redesign of its corporate site and brand sites for Kyriad, Campanile and Première Classe, Louvre Hotels Group (number-eight worldwide in the hospitality sector) goes ahead with its digital development strategy under its constant question to meet its customersʼexpectation.
“Websites have taken on a crucially important showcase function, especially in the tourism and hospitality sector. With this new site weʼre offering our international customers a fresh online destination that gives them a taste of the quality they can expect, along with details on each
specific establishment,” explains marketing director Raphaëlle Begue.
Efficient online exposure is really important in today's hospitality business.The image we need to keep in the eye of the customer is an image of an innovative, dynamic and international group.
Golden Tulip Websites are as well modern, attractive and responding to customer expectations, meeting the demands of an international clientele with content in nine languages and individual sections for each of the three brands. It also gives easy access to information on close to 200 hotels in 40 countries worldwide.
A think tank for digital innovation
Not doing really good luxury firms should have realized that a
certain “ingredient” was still missing for a better “recipe”. Everyone was now
focusing on one aim: how to acquire customer’s attention?
Let’s go online?! This is a really important “tool” for the
companies’ success! But still the ranking of big and known luxury companies
needed a lot of improvements! Companies should put in mind that digital IQ
enclosing (the effectiveness of the brand site, a visible marketing effort, an
evident visibility on search engines, a brand presence on social networks and
mobile applications dedicated to the brand) leads to a certain growth.
On one hand, we can see that digital plays a crucial role leading
the brand to a certain and sure success as the graphic shows the comparison
between 2009 and 2010 and the way to success of brands that were concentrating
essentially on digital.
We should make it clear that Luxury and travel industry both knew
that the motor of an excellent ROI will surely be the famous Emailing.
On another hand we need also to put in mind that digital IQ
conducts to traffic growth.
Travel industry understood this long time ago and knew that the digital
will have a positive effect on the growth of the business, but what about
luxury industry?
It is only recently that luxury industry discovers the good impact
of the E-commerce world and how social media can be positive to the brand
itself and its popularity.
Accordingly, companies (luxury ones as well) are becoming more and
more aware of what the customer is seeking for and are “following” him more
closer via their presence on “the” most popular social media Facebook!
Let’s not forget the iPhone and iPad applications that are being
more and more developed by luxury brands and the success story signed Gucci.
But companies’ need to pay attention on avoiding technical problems (downloads)
users can usually encounter.
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